We loved the location for our 10th major event: the ss Rotterdam!
THANKS for joining us:
Tuesday-Wednesday, May 22-23, 2018
Rotterdam, the Netherlands

Ana01. Data Renaissance and how everyone can benefit

Wednesday, May 23 | 13:30 - 14:30 | C. Trinidad

See here: 5ue76gxk61hb6w8ya4phnxecf06vdd9s

With the confluence of technology drivers like AI, mobile, social, blockchain and IoT lots of new opportunities are possible which businesses can capitalize on. The common denominator to all this is data. Today we are living in the beginning of the Data Renaissance era. Just like in the 14th century the Renaissance gave birth to some cultural masterpieces so will the Data Renaissance give birth to data masterpieces that will lead to competitive advantages and innovation.
In this talk Jack Esselink will share compelling case studies, best practices and inspirational examples how every organsation can get ready for the data renaissance. If you want to become the new Da Vinci than this is a must attend session.
Jack Esselink (IBM) @esselinj
Jack Esselink is a seasoned professional with a passion for IT, (emerging) technology and music. Currently Jack is working as a Data Science & Machine Learning Evangelist for IBM and he loves to share his stories and experiences on big data, analytics and data science/ machine learning with audiences across the world

Ana02. Visual story telling: the key to unlocking the data gold mine

Tuesday, May 22 | 17:00 - 17:45 | C. Trinidad

Download: Engage2018_Visual-story-telling-the-key-to-unlocking-the-data-gold-mine.pdf

For two years now the Dutch Tax and Customs Administration has been collecting metadata of unstructured documents and files on multiple platforms to gain more insights into internal collaboration patterns. A vast lake of data has been collected which offers key observations and insights that help drive the strategic decisions, essential in a time where things like GDPR and data protection require in-depth knowledge of every aspect of an organization's data production, consumption and dispersal.
However having the data is not enough. Making it consumable to management and end-users alike is key to showing value for the business. This session is about how the Dutch Tax and Customs Administration we went from visual data exploration to visual storytelling to allow the understanding of key insights gained from the dataset being collected. Making it consumable and allowing users to further question the data relevant to them. Join Robert and Femke to hear about how they use visual storytelling and dashboards to help users understand the data and see how this helps the Dutch Tax and Customs Administration.
Robert van den Breemen (Dutch Tax and Customs Administration) @rvdbreemen
Robert van den Breemen has been working for the Dutch Tax and Customs administration for almost 20 years and is passionate about the use of technology at enterprise scale. Working as an Enterprise IT Architect, Robert’s main responsibility is innovation within the Technology department. With more than 6 year’s experience in Digital Workspace Initiatives he helps to deliver meaningful user experiences and services to users, allowing them to more effective and efficient. The last four years working on innovation capabilities around Analytics and Cognitive Solutions for the modernization of the Tax Systems. Robert has been an IBM Champion for the last 3 years.
Femke Goedhart (panagenda) @femkegoedhart
Femke Goedhart is a business consultant and IBM Champion working for panagenda as a specialist in topics relating to Enterprise Social Software, user enablement and data analytics. She lives in The Netherlands and is a frequent speaker at business conferences and usergroup events in Europe and the United States. Her main focal points are in social business and software adoption, strategy enablement, business development, usability, data analytics and data visualization. Bringing the technical and human aspects of modern businesses together.

Ana03. Using IBM Watson to extract information and classify documents at the Dutch Tax and Customs Administration

Tuesday, May 22 | 13:30 - 14:30 | C. Trinidad

Download: Engage2018_Using-IBM-Watson-to-extract-information-and-document-classification-at-Dutch-Tax-and-Customs-Administ.pdf

How we use IBM Watson Explorer and Content Analytics in particular, for the Information Extraction and Document Classification use case and its position within the business and the application architecture. The functional and technical considerations to create a generic solution using IBM Watson for content analysis in order to classify documents, exploring the possibilities of machine learning. We will explain the Solution Architecture, its functional decomposition and mircoservices based architecture as enabler for scalability and evolving capabilities.
Margo van der Stam (Dutch Tax and Customs Administration)
Margo van der Stam is a young professional bringing new concepts and technologies to The Dutch Tax and Customs Administration as a software developer/data scientist, specializing in "Cognitive Solutions". She develops end-to-end business solutions using for example natural language processing techniques and exploring the possibilities for machine learning, using the IBM Watson stack and open source tools.

Ana04. The Power of Social Media Analytics: from data to story

Tuesday, May 22 | 11:45 - 12:30 | C. Trinidad

Download: Engage2018_WASM.pdf

IBM Watson Analytics for Social Media guides you through the traffic of social networks and automatically creates data visualizations for exceptionally insightful discoveries, all on the cloud. Identify a topic and quickly get relevant content that shows you interesting relationships and patterns. You can easily take the pulse of your audience, gain greater visibility into a topic or market and compare results with other data sources for new insights and better decisions. In this session we discuss and build a practical use case and transform it into a story you can easily share within your company.
Peter D'Haeyer (IBM) @pdhaeyer
Peter D'Haeyer joined IBM in 2008 through the Cognos acquisition. Combining business and technical skills for more than 25 years in the area of Business Analytics, he provides insights to customers how to leverage business intelligence, performance management and predictive solutions in their existing processes and technical environment. As Watson Analytics Evangelist, he introduces business users into breakthrough innovative cognitive ways to recognize patterns in data, get and share insights that lead to accelerated and better decisions.
Prior to joining IBM, he build up a broad experience in consulting and service assignments.

Ana05. What’s the Story of Your Community Building Programme in Your Social Business Journey?

Wednesday, May 23 | 08:00 - 08:45 | C. Trinidad

Download: Engage2018_Story_Community_Building_Programme.pdf

Online communities are the key driver of social business adaptation programmes. There's a great chance you already have an on-going community building programme using IBM Connections. You're now thinking about how you could help accelerate that adaptation process for your different communities.
WHAT IF data analytics could help you with that? What if you'd find an effective way to engage your top contributors & SMEs to influence user behaviour? Do you know where your lurkers are? What if you could identify some of the core activities within your communities so you can encourage more active participation & engagement? What if you could spot right away potential trouble areas slowing you down in your community building efforts? Time to act now!
Luis Suarez (panagenda) @elsua
Luis Suarez is a Digital Transformation and Data Analytics adviser at panagenda.
A well seasoned Social / Open Business strategist and 2.0 practitioner with over 21 years of working experience on Knowledge Management, Collaboration, Learning, Online Communities and Social Networking for Business. Currently focusing on helping organizations make the most out of their own change initiatives and digital transformation programs through making sense of their own data analytics visualizations.

Ana07. IBM’s Business Analytics Lifecycle - you don't know, what you don't know...

Wednesday, May 23 | 09:00 - 10:00 | C. Trinidad

No Slides available

Driving intelligence from data is an ongoing iterative process to understand what’s happening, and why, what’s likely to happen, and what you should do about it.
See how a Bikeshare company leverages all styles of analytics to optimize their business results in this integrated demonstration.
Torben Noer (IBM)
Torben Noer leads the global IBM Business Analytics presales team, helping customers becoming Analytics driven in a Cognitive world.

Ana08. The danger of Self Service Analytics (20 min.)

Tuesday, May 22 | 16:00 - 16:20 | D. Sun Room

Download: Engage2018_Risk_of_dashboards.pdf

Over the past decade, self service analytic tools have been introduced to the mass. But how trustful can we be when we put these tools in the hands of business users or people that are not familiar with analytics. In this session we highlight some pitfalls and discuss how "smarts" and "augmented intelligence" can help overcome those obstacles.
Peter D'Haeyer (IBM) @pdhaeyer
Peter D'Haeyer joined IBM in 2008 through the Cognos acquisition. Combining business and technical skills for more than 25 years in the area of Business Analytics, he provides insights to customers how to leverage business intelligence, performance management and predictive solutions in their existing processes and technical environment. As Watson Analytics Evangelist, he introduces business users into breakthrough innovative cognitive ways to recognize patterns in data, get and share insights that lead to accelerated and better decisions.
Prior to joining IBM, he build up a broad experience in consulting and service assignments.